For SMM Hamburg, STONE developed the exhibition graphics for the NexusWave stand, bringing the NexusWave visual identity into the physical show environment.
The stand was built around a distinctive central half-moon NexusWave bar, creating a strong focal point and a natural hub for conversations, product messaging and visitor engagement.
We extended the visual identity across the full space, combining large-scale graphics, digital content and branded environmental elements to create a cohesive and highly recognisable presence.
The result was a stand that felt unmistakably NexusWave: bold, confident and consistent with the wider campaign, while giving the brand a strong physical presence at one of the maritime industry’s most important international exhibitions.
