STONE was appointed to develop the new visual identity for Europort 2027, one of the world’s leading maritime exhibitions for special-purpose vessels and complex shipbuilding, working alongside JLA, Europort’s PR and communications partner.
Building on the established Europort brand, we created a distinctive new campaign look and flexible visual system designed to work consistently across the event’s international marketing programme.
The identity was developed across a wide range of applications, including advertising, social media, web graphics, signage, stationery and promotional materials. We also created a comprehensive set of creative guidelines and master assets, giving the Europort team and its partners a practical framework for applying the identity consistently across multiple channels and formats.
As part of the wider campaign, STONE also designed Europort 2027’s new 32-page brochure. The publication translates the visual identity into a substantial sales and marketing piece, bringing together event information, sector content and the exhibitor proposition within a clear editorial structure.
Strong typography, imagery, data and graphic elements create pace and hierarchy throughout the brochure while maintaining a clear connection with the wider Europort 2027 campaign.
