After renewing our relationship with leading national care charity Care South, and successfully renaming and building a new visual identity for one of its homes, we were invited to produce a series of visual identities for six of the charity’s residential homes. As a home’s staff, residents and their families have a direct relationship with the home, more so than the care organisation, the objective was to give each home an identity reflective of its character, location, history and services. All new identities were supplied with brand guidelines to ensure consistency of use by the in-house marketing team.
